Posted by Alexander on 01/02/2019

The 4 Types of Gig Economy User

Although the gig economy and indeed Blume are still in the foothills, habits are already being created, patterns formed, and pigeonholes being constructed for its users.

Which of these four carefully constructed pigeon holes do you flutter into?

1. The Experimenter: never tried using the gig economy before? Well come and join the experimenter group. You're right to have a go. The gig economy is becoming part of the workplace so it’s worth dipping a toe to discover how it works and how it can work for you and your organisation.

Classic experimenter tasks include: mystery shopping, blogs, event organisation

2. The Leverager: not a new Marvel superhero but in many ways the Leverager is the hero of the gig economy. The Leverager uses the gig economy to free up time for things they want to do and are good at doing – and someone who identifies tasks they currently do which could better be done by other people. So which of the many tasks you are currently doing could be done by somebody else? Which tasks might – ahem – somebody else do better than you?

Classic leverager tasks include: writing, research, managing recruitment, book-keeping, accounts, social media

3. The To-do-list completer: very unlikely to be the name of a new Marvel superhero but these people are adept at using the gig economy to get those quite important but non-urgent things done. The sort of thing you turn to late on a Friday afternoon and think you can leave for a bit. And the sort of thing that comes back to bite you on the rear in the future.

Classic to-do-list-completer tasks include: HR/Finance policies, data entry, crm tidy-ups, setting up appraisals, contracts

4. The addict: shouldn’t you be doing that task yourself? I mean, really. There is a risk that once you realise how easy and effective it is to use the gig economy you will forget that you can actually do work yourself and outsource everything.

Classic addict tasks include: well, anything really

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