Tom H
As the Head of Paid at the RSPB, my role is to oversee and strategize the organization's paid advertising efforts. I am responsible for developing and implementing effective campaigns to raise awareness, engage supporters, and drive memberships for bird conservation, habitat protection and climate efforts.
By leveraging various paid channels such as online ads, social media advertising, and print media, I aim to maximize the RSPB's reach and impact. Additionally, I collaborate closely with the marketing team to analyze data, measure campaign performance, and continuously optimize our paid advertising initiatives. Together, we work towards securing a sustainable future for birds and their ecosystems through targeted and impactful paid advertising efforts.
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From £25.00 per hour