Free resources: Whose strategy is it anyway?

Charity CEOs vs Charity Chairs?!

Trustee boards are responsible for setting a charity's strategic direction, but there is little guidance about how to practically divide this responsibility between trustees and their executive teams.
In practice, there is often a tension between trustees, who are ultimately legally accountable, and executives with expertise and day-to-day responsibility. Charities are at risk when the ownership of strategy is unbalanced.

Our webinar covering everything strategy with Andy Martin, CEO of Firetail was hugely popular! A whopping 80 charities 'tuned in' to hear Andy share enormous insights into charity strategy.

The session was based on several key articles - which are free for you to use:



We had some great feedback; here are a couple of our favourites:

"Thank you - really good. My takeaway is 'proactive in inventing the future.' Brilliant." Down Syndrome Swimming Great Britain.

"Thank you so much; this was incredibly helpful." Rachel, Friends without Borders.

"Thank you for sharing your insights, Andy - super helpful!" Vanessa Weddell.

"Thank you for providing this webinar to glean additional support in our development." Helen Guest, Pro-Active Community.

And a note from Andy:"Really enjoyed this! Thanks for all the great questions."


More about the host:
Andy Martin is is the Founder and Chief Executive of Firetail. He has over twenty-five years' experience as a strategy consultant and is an advisor to senior leaders in charities, NGOs, foundations and social enterprises. At Firetail he oversees our senior strategy and evaluation engagements. His clients include the United Nations, the Royal Society, the World Wide Web Foundation, the Royal Society of Chemistry, and many others. Andy also works as an advisor to a number of start-ups and social ventures. He has been involved as a Trustee and Governor in a number of organisations including the Democratic Society, the New Humanitarian and the Allington Trust. Prior to founding Firetail, Andy was Head of Strategy for Cancer Research UK, where he ran the Strategy Unit and Consumer Insight teams, covering fundraising, marketing and public engagement for the UKʼs largest charity. Previous to that, he was a founding member of a commercial strategy consulting firm, and worked for the Prime Minister’s Policy Unit.