Understanding your supporters better - without a research budget

"Proper" research feels like something only the big guns can afford...

What if it didn't have to be?

Meet the speakers:

Henry Rowling is the Founder of Flying Cars, an innovation, insight and strategy agency for charity and cause-driven brands.

With 25 years in fundraising and over £100 million raised, Henry has written the briefs, felt the pressure, and found the answers. He works with some of the UK's best-known organisations, including Macmillan, British Heart Foundation, RSPB, Greenpeace, Dementia UK and Battersea, helping fundraising teams break through plateaus by putting real audiences at the heart of every brief.

Flying Cars runs structured innovation cycles where target audiences shape the strategy, not just internal assumptions, researching, prototyping and testing new fundraising propositions before helping organisations build and scale what works.


Alexander Stevenson is the founder of Blume, which has provided experienced freelancers for more than 150 small charities. He has previously worked as a consultant, a CEO, a Chair and a Treasurer twice.
Blume connects experienced freelancers with charities who need flexible, high-quality and experienced support. Our platform makes it easy to find, hire, and pay your next freelancer, minimising your admin work.