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Blume cookie policy (the ‘Site’) uses cookies or similar technologies to make Your browsing experience better. Blume Limited (trading as Blume), with company number 10758050 and with a registered address at Little Tufton House, 3 Dean Trench Street, london United Kingdom, SW1P 3HB Blume Limited (trading as Blume) herein referred to as ‘Blume’ or ‘We’ have created this cookie policy (‘Cookie Policy’) in order to demonstrate our firm commitment to disclosing to You the data that We collect about You online from Your use of the Site.

You consent to our use of cookies in accordance with the terms of this Cookie Policy.

Unless otherwise indicated, all definitions used in the Blume Service Terms shall apply to this Cookie Policy.

Please read this Cookie Policy carefully and ensure that You understand its effect before proceeding to use the Services. Your continued use of the Site is taken as meaning that You agree to such changes or updates.

In this Cookie Policy, references to ‘You’ or ‘Your’ are references to the person who accesses and uses the Site.

When You use the Site to access the Services, You agree that these Terms apply to that use in addition to any other terms and conditions which may apply including the Blume Privacy Statement, the Blume Service Terms and the Blume Site Terms of Use which are all incorporated by this reference (together, the ‘Agreement’). 


A cookie is a small text file that some websites or web applications store via the browser on Your computer's hard drive when You visit them. Cookies are widely used in order to make websites or web applications work, or work more efficiently, as well as to provide information to the owners of the website or web application. Some expire at the end of Your session, others will remain on Your computer for a little longer. When You return to websites or visit websites that use the same cookies, these cookies and therefore Your browsing device, are recognised. Cookies do lots of different and useful jobs like letting You navigate between pages efficiently, remembering Your preferences and generally improving Your browsing experience. Cookies can be used to customise areas of content online to be more relevant to You and Your interests. 


First-party cookies are cookies set by the specific website or web application You visit i.e. the location displayed in the URL window. 


Third party cookies are set by third party services that appear on our pages. They are set by the operators of that service and are not in our control. They are set by e.g. Twitter, Facebook and other advertisers or file sharing platforms. They may use the information they obtain from Your use of their cookies to track Your browser across multiple websites; to build a profile of Your web surfing; or, to target advertisements which may be of particular interest to You. 


The type of cookies used on websites or web applications can be put into 1 of 4 categories, based on the International Chamber of Commerce guide to cookie categories.

A. Strictly Necessary Cookies: These cookies are essential, as they enable You to move around a website and use its features, such as accessing secure areas. Without these cookies, the Services You have asked for (such as access to secure areas) cannot be provided. These cannot be restricted or blocked. These cookies do not gather information about You that could be used for marketing or remembering where You have been on the internet.

B. Performance Cookies: These cookies collect information about how You use a website, for example which pages You go to most often and if You get any error messages from certain pages. These cookies do not gather information that identifies You. All information these cookies collect is anonymous and is only used to improve how a website works. These cookies are not used to target You with online advertising. Without these cookies We cannot learn how the Site is performing and make relevant improvements that could better Your browsing experience. These can be restricted or blocked.

C. Functionality & Profile Cookies: These cookies allow a website to remember choices You make (such as Your user name, language or the region You are in) and tailor the website to provide enhanced features and content for You. For instance, they remember Your login details and allow You to watch videos.  They also ensure the onsite marketing and experience is relevant to You. These cookies can also be used to remember changes You have made to text size, font and other parts of pages that You can customise. The information these cookies collect may be anonymous and they cannot track Your browsing activity on other websites. Without these cookies, a website cannot remember choices You have previously made or personalise Your browsing experience. These can be restricted or blocked.

D. Targeting Cookies: These cookies gather information about Your browsing habits. They remember that You have visited a website and share this information with other organisations such as advertisers. They do this in order to provide You with adverts that are more relevant to You and Your interests. Although these cookies can track Your visits to other websites, they do not usually know who You are. Without these cookies, online advertisements You encounter will be less relevant to You and Your interests. These can be restricted or blocked.


Cookies on the Site are used for many purposes including but not limited to:

(a)   enabling You to register on the Site (be verified) where applicable and to have such details remembered for later;

(b)   enabling You to avail of the Blume Services on the Site;

(c)    recognising Your computer when You visit the Site;

(d)   improving the Site’s usability;

(e)   analysing the use of the Blume Services;

(f)     administrating the Site;

(g)   preventing fraud and improving the security of the Site;

(h)   to analyse the use of the Services through analytics software such as Google Analytics: We use Google Analytics, a popular web analytics service provided by Google, Inc. The information generated by the cookie about Your use of the Site (including Your IP address) will be transmitted to and stored by Google on servers in the United States. Google Analytics will use this information for the purpose of evaluating Your use of the Site, compiling reports on activity and behaviour – such as the typical length of stay on the Site or the average number of pages a user views or for the purpose of providing other services relating to user activity and internet usage. For more information on Google and Google's privacy policy it is available at: We may use other analytical software, from time to time.

Below is a full list of the cookies used by

Type of Cookie

Name of Cookie


First Party or Third Party

Expires within

Strictly Necessary


User agrees to accept our cookie policy


1 year

Strictly Necessary


IIS platform login session cookie


1 year

Functionality & Profile


Stores whether we show the user a specific introduction message on first login


1 year

Functionality & Profile


Stores whether we dismiss the splash screen to welcome them to the site


1 year

Functionality & Profile


Stores an open/closed parameter to hide or show the details of missing profile information in their "my account" area


1 year

Functionality & Profile


Stores the visibility of an initial splash in the "my account" area to trigger or hide an initial notification detailing the elements of their profile left to fill in


1 year


_ga, _gat, _gid

Google Analytics tracking cookies

3rd party (Google)

3 years



Stripe cookie

3rd party (Stripe)

1 year



HotJar cookie

3rd party (Hot Jar)

1 year



More information about cookies can be found at:

Internet Advertising Bureau: Guide to online advertising and privacy

International Chamber of Commerce United Kingdom: ICC UK cookie guide


By using the Site, You agree that We can place cookies on Your device, however, if You would like to restrict or block cookies used on the Site (or on any website), You will need to change the browser settings in each browser You use and on each device You use to access the internet. Click here to see full instructions for all browsers.

Please be aware that some of our Services will not function if Your browser does not accept the cookies.

We keep our Cookie Policy under regular review. This Cookie Policy was last updated on June 16th, 2017.