Webinar on-demand! Playing with the big cats. How small charities can win corporate friends.

Are you a small charity looking to diversify your income but not sure where to start with corporate fundraising?

Does corporate fundraising feel daunting and out of reach for your small charity?

Missed the live session? Catch up on demand now!

Watch now!

Join corporate fundraising consultant Rachel for this practical 30-minute webinar. Drawing on 17 years' experience leading high-value partnerships at charities like Macmillan Cancer Support and Home-Start UK, Rachel breaks down the essentials for getting started with corporate fundraising - what businesses are looking for, how to make your offer stand out, and where to focus your energy for the best results.

In 30 minutes, Rachel shows you where to start, what to avoid, and how small, consistent steps can lead to impactful partnerships.

Three key takeaways from this session:

1. Create a clear case for support with fundable propositions. Break your work into 3-5 specific, fundable propositions tailored for a corporate audience. This makes it easier for potential partners to understand how they can support you.

2. Have a corporate partnerships page on your website. Even if it's simple, having dedicated website content that shows you're set up for corporate partners signals to businesses that you're ready for these conversations and makes it easier for them to approach you.

3. Build the relationship before asking. Take time to understand the organisation's needs, who the decision makers are, and what internal processes they need to complete. Just like any relationship, you'll develop a sense of when the timing is right to make your ask.


You can download your copy of the slides here. 

About your host:

Brilliant Blumer, Rachel, has spent over 17 years in the charity sector, leading corporate fundraising at national organisations like Macmillan Cancer Support, Young Lives vs Cancer, and Home-Start UK. Working for a federated charity like Home-Start UK also means she understands the unique challenges that smaller, local charities face, and she has had the privilege of supporting hundreds of them across the UK.

Over that time, Rachel has built and managed partnerships worth millions with companies such as Tesco, BT, John Lewis, and Virgin Money.

These days, Rachel works with charities of all sizes to help them build stronger, more strategic corporate partnerships that deliver sustainable income and real impact. Alongside consultancy, she's currently leading research into the state of corporate fundraising in 2025, exploring the opportunities and challenges faced by fundraisers and businesses alike.